2019
Stephanie Knizkov; Oliver Antons; Julia C. Bendul
Designing Inclusive Supply Chains for Sustainability: Empirical Insights from the Bottom of the Global Economic Pyramid Proceedings Article
In: EurOMA19, 2019.
Abstract | BibTeX | Tags: Base of the Pyramid, Co-creation, Sustainability, Sustainable Development
@inproceedings{Knizkov-2019,
title = {Designing Inclusive Supply Chains for Sustainability: Empirical Insights from the Bottom of the Global Economic Pyramid},
author = {Stephanie Knizkov and Oliver Antons and Julia C. Bendul},
year = {2019},
date = {2019-01-01},
urldate = {2019-01-01},
booktitle = {EurOMA19},
abstract = {Integration of the population at the Bottom of the Pyramid (BOP) within company operations was identified as pivotal for realizing both value for companies operating in these challenging markets, as well as for harnessing the full potential of the BOP proposition in fostering value for individuals living in them. However, research on the topic remains predominantly simplistic, with nuanced and empiric based argumentation relatively scarce. In this paper we address this gap and provide a clear overview of how companies integrate BOP individuals in the different stages of their supply-chain, and how this integration facilitates different levels of sustainability depth.},
keywords = {Base of the Pyramid, Co-creation, Sustainability, Sustainable Development},
pubstate = {published},
tppubtype = {inproceedings}
}
Integration of the population at the Bottom of the Pyramid (BOP) within company operations was identified as pivotal for realizing both value for companies operating in these challenging markets, as well as for harnessing the full potential of the BOP proposition in fostering value for individuals living in them. However, research on the topic remains predominantly simplistic, with nuanced and empiric based argumentation relatively scarce. In this paper we address this gap and provide a clear overview of how companies integrate BOP individuals in the different stages of their supply-chain, and how this integration facilitates different levels of sustainability depth.